MARKETING WITHOUT DOLLARS: Successful marketing is more a MINDSET than a skill-set.
Effective marketing relies as much on a focused MINDSET as it does upon a honed skill-set.Successful entrepreneurs, professionals and other small business owners view every business decision they make as a marketing task. This revised perspective allows them to see how every operation they perform d...
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Effective marketing relies as much on a focused MINDSET as it does upon a honed skill-set.
Successful entrepreneurs, professionals and other small business owners view every business decision they make as a marketing task. This revised perspective allows them to see how every operation they perform daily is another opportunity to attract customers and bolster their bottom lines!
As a marketing professional with nearly 40 years of experience helping small businesses grow, Gene Holiman has encapsulated many of his proven free or low-cost marketing strategies into this Marketing Without Dollars text. Readers will discover many ideas they can implement themselves almost at once. But most importantly, they will recognize other opportunities that many be unique to their own enterprises, to make their companies even more competitive within their existing budgets.
Marketing Without Dollars offers proven concepts you can readily adapt for your success, based upon Mr. Holiman’s marketing track record.
Read. Enjoy. Profit.

 

About the Author

Gene Holiman, the author of Marketing Without Dollars, is an experienced marketing professional who has worked with companies ranging from entrepreneurial start-ups and small professional practices, to international manufacturers introducing new products to the global marketplace. As a marketing consultant, the author focused on developing promotional strategies and/or formal marketing plans for new start-ups as well as for businesses who felt that they had reached plateaus in their growth cycles and seemed to have simply stalled. Mr. Holiman has also shared his wisdom with trade associations and other business groups via Marketing Without Dollars workshops and other seminars on specific creative off-shoots. Mr. Holiman and his wife Kathleen live in Austin, Texas.
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Author:
Tag: Marketing
Publisher: Xlibris
Publication Year: 2011
ASIN: B005DENHKI
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